{"id":12812,"date":"2026-08-26T08:06:53","date_gmt":"2026-08-26T05:06:53","guid":{"rendered":"https:\/\/brodiprint.bg\/?p=12812"},"modified":"2026-08-26T08:06:53","modified_gmt":"2026-08-26T05:06:53","slug":"brandirane-na-rabotno-obleklo","status":"publish","type":"post","link":"https:\/\/brodiprint.bg\/en\/brandirane-na-rabotno-obleklo\/","title":{"rendered":"Branding workwear with a logo - a guide"},"content":{"rendered":"<p>Corporate clothing is the cheapest advertising a company can buy \u2014 you pay once and your logo is visible every workday, for years. It&#039;s also something that&#039;s easy to mess up if ordered blindly.<\/p>\n<p>This is the order we go through with each client.<\/p>\n<h2>Step 1: Choose the garment according to the job<\/h2>\n<p>The most common mistake is to start from the price, not the usage. A cheap 140 g\/m\u00b2 T-shirt is great for giving out at an event, but after three months in storage it looks bad - and your logo with it.<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>For what?<\/th>\n<th>What to take<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Production, warehouse<\/td>\n<td>A thick 180\u2013200 g\/m\u00b2 T-shirt or polo shirt<\/td>\n<\/tr>\n<tr>\n<td>Service, installation<\/td>\n<td>Polo or work shirt and softshell jacket<\/td>\n<\/tr>\n<tr>\n<td>Trade, office<\/td>\n<td>Pique polo shirt, slim fit<\/td>\n<\/tr>\n<tr>\n<td>Restaurant, hotel<\/td>\n<td>Polo or shirt that can withstand washing at 60\u00b0C<\/td>\n<\/tr>\n<tr>\n<td>Construction, roads<\/td>\n<td>Hi-Vis clothing and reinforced jacket<\/td>\n<\/tr>\n<tr>\n<td>Event, promotion<\/td>\n<td>Light t-shirt or cotton bag<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>Also think about <strong>the layers<\/strong>. A team that works both indoors and outdoors is best dressed in three pieces: a t-shirt, a fleece or sweatshirt, and a jacket on top. The logo is on top of all three \u2014 so it can be seen in all weathers.<\/p>\n<h2>Step 2: Choose the branding method<\/h2>\n<p>In one sentence: <strong>embroidery<\/strong> for a small logo on a garment that will be worn for a long time; <strong>DTF printing<\/strong> for multi-color or large images and for small quantities.<\/p>\n<p>The detailed comparison \u2014 price, durability, and limitations \u2014 is in <a href=\"https:\/\/brodiprint.bg\/en\/broderiya-ili-dtf-pechat\/\">Embroidery or DTF printing<\/a>.<\/p>\n<h2>Step 3: Prepare the logo<\/h2>\n<p>This is where the most time is wasted. It is best <strong>vector file<\/strong>: SVG, AI, EPS or PDF. These files scale without blurring.<\/p>\n<p>If you only have a JPG or PNG, it&#039;s not the end of the world. Send the largest version you have. We can usually redraw it as a vector.<\/p>\n<p><strong>There are two limitations for embroidery that are worth knowing:<\/strong><\/p>\n<ul>\n<li>Text under about <strong>4 mm height<\/strong> blends in. If your logo contains a slogan in small letters, we usually remove it or enlarge it.<\/li>\n<li>The subtle transitions between colors are not transferred with thread. They turn into solid colors.<\/li>\n<\/ul>\n<p>Digitization for embroidery is done <strong>once<\/strong>. The same logo is then used for all subsequent orders, without a repeat fee.<\/p>\n<h2>Step 4: Decide where the logo should go<\/h2>\n<p>The most common locations and their usual sizes:<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Place<\/th>\n<th>Size<\/th>\n<th>For what?<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Left breast<\/td>\n<td>7\u201310 cm<\/td>\n<td>The classic. Suitable for every outfit<\/td>\n<\/tr>\n<tr>\n<td>Back - entire area<\/td>\n<td>25\u201330 cm<\/td>\n<td>Company name visible from afar<\/td>\n<\/tr>\n<tr>\n<td>Back \u2014 under the collar<\/td>\n<td>10\u201315 cm<\/td>\n<td>Discreet option<\/td>\n<\/tr>\n<tr>\n<td>Sleeve<\/td>\n<td>5\u20138 cm<\/td>\n<td>Second logo or job title<\/td>\n<\/tr>\n<tr>\n<td>Hat \u2014 forehead<\/td>\n<td>5\u20137 cm<\/td>\n<td>Embroidery only<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><strong>Tip:<\/strong> If employees are standing behind a counter or machine, the logo on the chest is often not visible. Then the back works better.<\/p>\n<h2>Step 5: Dimensions \u2014 get a sample<\/h2>\n<p>The most expensive mistake in corporate clothing is ordering 40 pieces and it turns out that the model is a small fit. Branded clothes are not returnable.<\/p>\n<p>Therefore we recommend: order <strong>one piece of each of the two medium sizes<\/strong> Before the main order, give them to two of the team to try on and only then collect the sizes.<\/p>\n<p>Every one of our products has <strong>size chart<\/strong> in the description \u2014 with actual centimeters for width and height, not just letters. Compare them to a garment that already fits you well.<\/p>\n<p>Also keep in mind that <a href=\"https:\/\/brodiprint.bg\/en\/product-category\/%d0%b4%d0%b0%d0%bc%d1%81%d0%ba%d0%b8\/\">women&#039;s cuts<\/a> are separate models, not scaled-down ones <a href=\"https:\/\/brodiprint.bg\/en\/product-category\/%d0%bc%d1%8a%d0%b6%d0%ba%d0%b8\/\">male<\/a>. For a mixed team, take both.<\/p>\n<h2>Step 6: Quantities and deadlines<\/h2>\n<p>We don&#039;t have a minimum quantity. We also produce one piece.<\/p>\n<p>Order earlier than you think you need. Seasonal clothes\u2014jackets in October, T-shirts in May\u2014run out of stock in some colors and sizes.<\/p>\n<h2>Four mistakes that cost money<\/h2>\n<ol>\n<li><strong>Too big logo on the chest.<\/strong> Above 12 cm it looks amateurish. A discreet logo reads more expensive.<\/li>\n<li><strong>A light logo on a light garment.<\/strong> Gray on white almost disappears from two meters. Ask us for a different color option.<\/li>\n<li><strong>One size fits all.<\/strong> It&#039;s cheaper, but half the team doesn&#039;t wear it.<\/li>\n<li><strong>Print on a garment that is washed at 60\u00b0C every day.<\/strong> That&#039;s where the embroidery comes in.<\/li>\n<\/ol>\n<h2>How to get started<\/h2>\n<p>Send us the logo, tell us what work your team does and how many people you have. We will suggest models and a method, and give you a price for the garment and branding separately.<\/p>\n<p>Explore <a href=\"https:\/\/brodiprint.bg\/en\/product-category\/%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%bd%d0%be-%d0%be%d0%b1%d0%bb%d0%b5%d0%ba%d0%bb%d0%be\/\">work clothes<\/a> in the store or write to <a href=\"mailto:office@brodiprint.bg\">office@brodiprint.bg<\/a>. The studio is in Ruse.<\/p>","protected":false},"excerpt":{"rendered":"<p>From choosing the garment to the finished order: what file to send, where to put the logo, and which mistakes cost money.<\/p>","protected":false},"author":1,"featured_media":29865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[225,224],"tags":[],"class_list":["post-12812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-225","category-224"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/brodiprint.bg\/wp-content\/uploads\/2026\/09\/052701-rabotno-qke-daytona-jacket-tymnosin-1.png?fit=800%2C800&ssl=1","_links":{"self":[{"href":"https:\/\/brodiprint.bg\/en\/wp-json\/wp\/v2\/posts\/12812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brodiprint.bg\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brodiprint.bg\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brodiprint.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brodiprint.bg\/en\/wp-json\/wp\/v2\/comments?post=12812"}],"version-history":[{"count":2,"href":"https:\/\/brodiprint.bg\/en\/wp-json\/wp\/v2\/posts\/12812\/revisions"}],"predecessor-version":[{"id":12814,"href":"https:\/\/brodiprint.bg\/en\/wp-json\/wp\/v2\/posts\/12812\/revisions\/12814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brodiprint.bg\/en\/wp-json\/wp\/v2\/media\/29865"}],"wp:attachment":[{"href":"https:\/\/brodiprint.bg\/en\/wp-json\/wp\/v2\/media?parent=12812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brodiprint.bg\/en\/wp-json\/wp\/v2\/categories?post=12812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brodiprint.bg\/en\/wp-json\/wp\/v2\/tags?post=12812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}